“Our model works because it balances brand integrity with flexibility,” said Sam Rothschild, Chief International Officer of Slim Chickens. “We don’t try to copy-and-paste the U.S. playbook into every market. We adapt thoughtfully while making sure every Slim Chickens restaurant delivers the quality and hospitality we’re known for.” PARTNERS POWERING EXPANSION A critical factor in SlimChickens’ international growth has been its partnerships with proven operators. Leading the charge in Europe is Boparan Restaurant Group, led by CEO Satnam Leihal, which has grown SlimChickens to more than 80 UK restaurants since signing its first agreement in 2017. “There was really no fast-casual chicken concept like Slim Chickens on the market,” said Leihal. “The quality of the product makes it the hero and helps us deliver strong performance in every market we open in.” Under Leihal’s leadership, Boparan has focused on high-visibility locations that spike brand recognition. Iconic destinations across the UK, such as the Trafford Centre andWembley Arena, some of the highest footfall destinations in Europe, have given Slim Chickens an outsized presence in a compact market. Few franchisor-franchisee relationships mirror the trust and transparency that exists between Boporan and Slim Chickens. Rothschild and Leihal’s candid, collaborative approach has created a foundation for expansion that is both fast-moving and sustainable. WHAT SETS SLIM CHICKENS APART? At its core, the Slim Chickens experience remains the same whether in Arkansas, London, or Kuala Lumpur: hand-breaded tenders, 14 house sauces, and a Southern-inspired atmosphere that feels warm and welcoming. At the same time, the brand has demonstrated cultural sensitivity through menu innovation. In Malaysia, Slim Chickens replaced mac-and-cheese bowls with rice-based bowls to better suit local preferences. In Poland, a hot cheese sauce will be introduced as a side, while UK and Malaysia restaurants feature halal-certified chicken to meet customer needs. Marketing is another differentiator. Slim Chickens’ campaigns are designed to resonate culturally and globally, from limited-time Jurassic Park meals to UK features on Chicken Shop Date with movie stars to pop-up events in the U.S. with bands like All-American Rejects. These initiatives keep the brand in the cultural conversation, connecting with younger audiences and reinforcing its relevance far beyond the menu. Operationally, Slim Chickens ensures franchisees are equipped to deliver at a high level, with detailed training, a robust learning management system, and hands-on support from regional teams. Real estate strategies are tailored to malls, lifestyle centres, high-footfall areas and drive-thru locations. “Hospitality and food quality are always at the centre,” said Rothschild. “That’s howwe make sure Slim Chickens feels authentic in every corner of the world.” THE INVESTMENT CASE Slim Chickens is earning the attention of sophisticated multi-unit operators worldwide. The brand reports strong unit economics and nearly a 25% increase in global restaurant growth. This is a powerful signal of confidence fromwithin the system. For Leihal, the metrics are clear. “The true measure of success is a Slim Chickens restaurant that sells a lot of chicken. That demand translates into high sales volumes, strong guest metrics, and strong returns,” Leihal said. “That’s why we continue to invest and expand. There is enormous room to grow the brand in Europe and beyond.” The brand’s investment appeal is further reinforced by its accessible startup costs, streamlined fee structure, and reputation for quality food and service. Slim Chickens continues to earn industry-wide recognition, with media coverage from outlets including QSR, Franchise Times, Global Franchise, and Entrepreneur. Slim Chickens seeks partners who bring operational expertise and a long-term vision for growth. The ideal candidates are multi-unit, multi- brand operators who recognize the potential of a chicken-first concept with proven scalability. GLOBAL LEGACY IN THE MAKING Slim Chickens presents a rare opportunity to grow globally, offering prime multi-unit territories, a passionate leadership team, and a world-class franchisee support system. Learn more about available markets at slimchickensfranchise.com. F O R F U R T H E R I N F O R M A T I O N Contact: Jackie Lobdell
[email protected] 630-300-4798 Sam Rothschild
[email protected] Established: 2003 Number of outlets: 320+ Locations of units: U.S., Europe, Southeast Asia, Middle East FRANCH I SE OVERV I EW 79 WHAT-FRANCHISE.COM SLIM CHICKENS