What Franchise - Issue 21.2

Slim Chickens is scaling worldwide with strong operators, flexible formats and a chicken-first concept that keeps fans coming back SlimChickens: building aglobal legacy lim Chickens is doing what few restaurant brands can: expanding globally while protecting the identity that made it successful at home. Built on hand-breaded chicken and Southern hospitality, the brand began franchising in 2011. Early growth was steady, but momentum accelerated quickly, turning Slim Chickens into a global powerhouse. The brand grows with intention, choosing experienced operators and tailoring its award- winning model to local markets. The chicken-first menu and house sauces anchor every location, while cultural adjustments keep the brand relevant in new regions. The result is a concept that feels both familiar and fresh across every market. For many American restaurant brands, international expansion has proven challenging. Slim Chickens, however, is charting a different course, one rooted in adaptability, strong local partnerships, and a clear commitment to food quality. GLOBAL GROWTH ON BIG STAGES Slim Chickens has established a rapidly expanding global footprint, with more than 325 opened restaurants across the United States, the United Kingdom, Germany, Turkey, and Malaysia. The UK has become the brand’s most visible international market, where Slim Chickens has grown to more than 80 locations. They also have plans for significant expansion across the UK and Europe in 2026. High-traffic destinations such as Cambridge Circus in London have given Slim Chickens exposure not only to UK guests but also to millions of international travellers passing through the city. This strategy of pursuing visibility in major hubs extends across Slim Chickens’ international portfolio. The brand is actively working on several airport locations across Europe and the Middle East, with Düsseldorf Airport in Germany slated to open in 2026. Serving 20 million passengers annually, Düsseldorf represents the type of global stage where Slim Chickens can build awareness and brand recognition at scale. In Southeast Asia, Slim Chickens recently debuted in Malaysia with the Temokin Group, a proven restaurateur that has previously scaled brands. Located in Subang Jaya’s lively SS15 district, the opening marks the brand’s first entry into the region and showcases how Slim Chickens adapts to meet cultural expectations while delivering its core Southern-inspired hospitality. Slim Chickens is also planning to continue its expansion in Europe, the Middle East, and Southeast Asia, including new development deals in Qatar and Saudi Arabia, while targeting North America beyond the U.S., with Canada and Mexico in the near-term pipeline. With more than 40 new global openings expected in 2026 and a goal of opening 100 restaurants annually by 2028, the brand is accelerating at a pace matched by few in the fast-casual category. F O O D & D R I N K S Investment range for global franchising: $750,000 USD+ 78 WHAT FRANCHISE Issue 21.2 Behind the Brand | PARTNER CONTENT