What Franchise - Issue 21.2

Build a business that changes lives, backed by the UK’s largest home-grown home care franchisor aremark gives franchise owners the opportunity to build something they can be proud of. Home care is a high- performing sector with meaningful community impact, and Caremark’s proven model serves both private customers and local authority contracts, enabling franchise owners to reach the full local market, generate dependable revenue, and growwith confidence. Why Caremark? With 20 years spent refining what works in a market where demand continues to rise, Caremark offers a respected brand name, one of the lowest advice and support fees at 4.5%, and the tools to succeed locally. Behind every franchise owner is a Franchise Support Centre of 40 specialists. Each owner is supported by a named core team, including a Quality Manager, a Regional Support Manager and an Onboarding Manager, working to a 1:2:5 support ratio to ensure the right guidance at the right moment. Being the mark of excellent care is more than a tagline; it shapes how Caremark supports its people and franchise owners. From day one, owners receive tailored help to recruit the right team and deliver outstanding care that drives referrals. Franchise owners benefit from: · An eight-day training induction, clear onboarding, and registration guidance · Always-on support, accessible by phone or email · Constructive quality audits and scheduled review visits · A nine-month High Performers Leaders programme, accredited by the Institute of Leadership · Enquiry handling training for office staff · Technology, compliance and care planning tools · Peer mentoring and regular events Results that matter Caremark’s UK offices deliver over 135,000 hours of care each week. In the last 12 months, its National Marketing Fund generated more than 37 million impressions, driving awareness and enquiries across the UK. With over 150 territories awarded, franchise owners benefit from shared playbooks, peer mentoring and proven strategies for expansion. Many aim for the potential of £1 million turnover within three years, depending on business mix, dedication and execution. This is scale, consistency and trust you can build on. Next steps For those who care about delivering excellent care, Caremark offers a place to thrive. Franchise owners can support their community, build motivated teams and grow valuable businesses that make a visible difference. With 60% of territories now sold, Caremark is expanding rapidly across the UK and new franchise owners can be part of that momentum. Enquire today to learn more and check territory availability. F O R F U R T H E R I N F O R M A T I O N Matthew Glover [email protected] +44 1903 266392 C Established: 2005 Number of outlets: 153 Locations of units: Throughout the UK and Ireland Total investment: £120,000 FRANCH I SE OVERV I EW Caremark: a proven path to success in home care C A R E S E R V I C E S Minimum required capital: £39,950 + VAT 76 WHAT FRANCHISE Issue 21.2 Behind the Brand | PARTNER CONTENT CAREMARK