What Franchise - Issue 21.2

The future of franchising: trends and observations The 2025 show provided a snapshot of where franchising is headed. Several trends emerged from conversations on the show floor and in educational sessions... Sustainability and social responsibility An increasing number of franchise concepts are built around sustainability and social impact. From eco-friendly products to franchises that address social needs, purpose-driven brands are attracting entrepreneurs who want their business to make a positive difference. Technology integration Franchise systems are becoming more sophisticated in their use of technology, from AI-powered customer service to advanced supply chain management. International brands often bring technological innovations that can be adapted for UK markets. Flexible business models The traditional retail franchise model is evolving. More concepts offer multiple revenue streams, hybrid online-offline operations, and flexible formats that can be adapted to different markets and locations. Diversity in franchising Both exhibitors and attendees reflected greater diversity in terms of demographics, backgrounds, and previous experience. The franchising industry continues to broaden its appeal beyond traditional business owners. A platform for global opportunity The International Franchise Show has evolved from a UK- focused exhibition into a truly international platform where boundaries blur and opportunities multiply. The partnership with the IFA has been central to this transformation, bringing global credibility and attracting world- class brands and investors. As the show continues to grow, its impact extends beyond the two days at Excel London. The connections made, the knowledge shared, and the partnerships formed create ripple effects throughout the franchising industry. For international brands, it provides a launching pad into the UK market. For UK entrepreneurs, it offers access to proven business models from around the world. And for the franchising industry as a whole, it serves as a barometer of trends, innovations, and opportunities. The record-breaking attendance and exhibitor satisfaction from 2025 confirm that the show has found its formula: combine international diversity with local relevance, educational content with networking opportunities, and established brands with emerging concepts. This approach creates an environment where everyone, from first-time franchise seekers to experienced multi-unit operators, can find value and opportunity. As we look ahead to 2026, the foundation is set for even greater success.With expanding international participation, enhanced programming, and growing recognition as Europe’s leading franchising event, The International Franchise Show is poised to continue its trajectory as the essential gathering place for the global franchising community. Secure your free ticket for The International Franchise Show 2026 today and be part of the UK’s most important franchising event. For more information about exhibiting or attending the show, please visit thefranchiseshow. co.uk or contact the Event Director at simon.chicken@ thefranchiseshow.co.uk Looking ahead: 2026 and beyond The success of the 2025 show has set ambitious targets for next year’s event.With a 92% exhibitor rebooking rate, 2026’s show is already shaping up to be even larger and more internationally diverse. Event Director Simon Chicken said: “We’re excited for what lies ahead in 2026. At The International Franchise Show 2026, we’re bringing the largest and most diverse selection of franchises from across the globe, offering you the perfect opportunity to discover your ideal franchise.We’re excited to continue uniting the most driven professionals from around the world to make connections and propel the industry forward.” Don’t miss the standout moments of The International Franchise Show 2026, taking place on 17-18 April at London’s ExCeL. From headline keynote speakers to the USA and Korean Pavilions and a diverse range of franchise suppliers, the event is designed for aspiring entrepreneurs exploring proven business models, established franchisees seeking expansion, and global brands eyeing UK entry, making it the unmissable franchise event of the year. 67 WHAT-FRANCHISE.COM Ins ight