What Franchise - Issue 21.2

say that this, by far, is THE show that you need to attend or exhibit. Congratulations on another great show, with lots of new brand owners exhibiting. I’m already looking forward to 2026!” The quality of attendees stood out as a key success factor for exhibitors. Representatives from Snap Fitness noted: “Thank you to everyone that came to see us at The International Franchise Show in London – we had a fantastic couple of days. It was great to see the show so busy across Friday and Saturday and have the chance to meet a range of ambitious and passionate people on our stand. We noticed a significant number of visitors that came to the show were new to franchising, which was amazing to see.With over 250 exhibitors, I’m sure many left inspired and motivated about the various opportunities available to them to be their own boss.” This observation about first- time franchise seekers reflects a healthy market dynamic. The presence of franchise- curious entrepreneurs alongside experienced multi-unit operators creates a diverse audience that benefits both emerging brands seeking their first franchisees and established brands looking for sophisticated investors. What made 2025 different? Several factors contributed to making the 2025 edition the most successful International Franchise Show to date. The expansion of international pavilions created dedicated spaces where brands from specific regions could showcase their offerings while benefiting from collective visibility. This clustering effect made it easier for visitors to explore franchises from particular markets and compare opportunities within specific geographic contexts. The show’s educational programming reached new heights, with the IFA hosting multiple sessions throughout both days. Topics ranged from franchise financing and legal compliance to emerging technologies in franchise operations and sustainable business practices. These sessions provided practical, actionable insights that attendees could immediately apply to their franchise journey. The physical layout of the show also contributed to its success. Thoughtfully designed networking zones encouraged spontaneous conversations, while private meeting areas allowed for more detailed discussions between serious prospects and franchisors. The addition of business matchmaking sessions, where attendees could pre-schedule meetings with specific exhibitors, ensured that visitors maximized their time at the show. Voices from international exhibitors The perspectives of international exhibitors provide valuable insight into why The International Franchise Show has become essential for brands seeking UK expansion. The recurring theme in exhibitor feedback centres on the quality and seriousness of prospective franchisees. Unlike some franchise exhibitions that attract primarily “tyre-kickers,” The International Franchise Show has developed a reputation for drawing committed entrepreneurs who arrive prepared with financing in place and a clear understanding of the franchising model. The role of strategic partnerships The success of The International Franchise Show wouldn’t be possible without strong partnerships with key industry organisations and sponsors. In addition to the IFA, the show benefits from support from NatWest, and numerous industry associations that help promote the event and ensure its content remains relevant and valuable. These partnerships extend beyond financial sponsorship. They provide credibility, attract higher-quality exhibitors and attendees, and ensure that the show’s educational programming addresses the most pressing issues facing the franchising industry. “We’re bringing the largest and most diverse selection of franchises from across the globe, offering you the perfect opportunity to discover your ideal franchise” Simon Chicken, International Franchise ShowEvent Director 66 WHAT FRANCHISE Issue 21.2