What Franchise - Issue 21.2

The record-breaking 2025 event revealed a surge in international franchisors targeting the UK as a prime growth market – a momentum set to build even further in 2026 OPENING THE UK MARKET TO GLOBAL BRANDS for international franchise opportunities. The partnership has also facilitated important connections between UK master franchisees and international brands seeking UK representation. This two-way exchange has become increasingly important as franchise brands recognise the UK as both a gateway to European markets and a testing ground for international expansion strategies. International expansion: by the numbers The UK franchise sector continues to demonstrate robust growth and resilience, making it an attractive market for international brands. According to the British Franchise Association’s latest industry reports, the UK franchise industry contributes approximately £19.1 billion to the economy annually, with over 48,600 franchise units operating across the country. The presence of dedicated international pavilions at this year’s show reflects broader trends in global franchising. The USA Pavilion brought together American brands seeking UK expansion, while the Korean Pavilion introduced UK audiences to innovative concepts from one of Asia’s most dynamic franchise markets. This geographic diversity provides UK entrepreneurs with unprecedented access to proven business models from around the world. Success on the show floor: real results The impact of The International Franchise Show extends far beyond networking opportunities. Exhibitors reported exceptional lead generation and quality conversations with potential franchise partners throughout the two-day event. Nil Naik, representing Tariq Halal Meats Group, shared his experience: “Last day exhibiting at The International Franchise Show supporting our client Tariq Halal Meats Group!We had an amazing response from potential franchise partners for both UK and International markets with over 150 leads collected just yesterday alone. I have visited franchise exhibitions for over 30 years, and I have to he International Franchise Show 2025 has cemented its position as Europe’s premier franchising event, delivering record-breaking attendance figures and unprecedented international participation. Held on 11th & 12th April 2025 at London’s Excel, the show welcomed over 11,000 visitors and featured more than 250 exhibitors, representing the strongest showing of international franchise brands in the event’s history. The 2025 event marked a significant milestone in the show’s evolution, with international brands growing from 20 to over 50 exhibitors. The introduction of dedicated USA and Korean Pavilions demonstrated the increasing global appetite for UK franchise opportunities and cross-border expansion. “This weekend was the 5th International Franchise Show that I’ve worked on and was honestly the best one yet!” said AngieWyatt, COO of Business ShowMedia. “Record-breaking attendance, highest number of exhibitors ever, some of the best- looking stands I’ve seen, really positive feedback, and actual sun in London!Well done to the whole team.” The IFA partnership: a foundation for global growth At the heart of The International Franchise Show’s success lies its longstanding partnership with the International Franchise Association (IFA), the world’s oldest and largest organisation representing franchising worldwide. This collaboration has been instrumental in attracting high-calibre international exhibitors and creating meaningful connections between UK entrepreneurs and global franchise opportunities. The IFA’s presence at the show extends beyond exhibition space. Their expert-led seminars provided attendees with invaluable insights into international franchise expansion, legal considerations for cross-border operations, and emerging trends in global franchising. These sessions attracted standing-room-only crowds, reflecting the growing appetite among UK entrepreneurs T T H E I N T E R N A T I O N A L F R A N C H I S E S H O W 2 0 2 6 : • High-demand consumer landscape: The UK’s strong retail hubs and diverse regional markets create consistent demand for fresh, international franchise concepts, giving global brands room to scale quickly. • Appetite for new and global brands: UK consumers are highly receptive to overseas concepts, making it an ideal testing ground for brands entering Europe or refining their international model. • Strong multi-unit investor base: A growing pool of experienced operators and investment- ready entrepreneurs makes the UK especially attractive for international franchisors seeking fast, sustainable network growth. W H A T M A K E S T H E U K M A R K E T M A G N E T I C ? 64 WHAT FRANCHISE Issue 21.2