What Franchise - Issue 21.2

SHAPING SUCCESS FROM THE START Y O U R F I R S T 1 0 0 D A Y S : With franchising you’re buying into brand awareness, proven demand and a working business model. So, as long as you’ve done your due diligence, it should be plain sailing – right? Well, not necessarily. Some franchisees will always be more successful, more quickly, than others. We spoke to voices from across the industry to find out what sets them apart… 59 WHAT-FRANCHISE.COM Interv iew | FEATURE