What Franchise - Issue 21.2

R unning your own business oftenmeans walking a tightrope between caution and courage. Every franchisee knows that balance: the steady, methodical work of building something sustainable, and the brave leaps that can take your business to the next level. But how do you knowwhen to take those leaps – and when to hold back? In franchising, risk can bemuch less reckless. The very nature of themodel means you’re never truly on your own. A proven system, strong brand identity and a supportive network give franchisees a safety net that independent business owners often lack. Yet evenwithin that framework, there comes a time when every franchisee faces a crossroads: Do I expand? Do I invest more? Or do I consolidate what I have and strengthenmy foundations? It’s tempting to think of risk as something to be feared – the unknown, the unpredictable. But in business, not all risks are equal. The best risks are based on insight, not impulse. In franchising, your network is your greatest asset. Taking a risk requires confidence – not arrogance – that you can handle what’s ahead. Taking the right risks isn’t about chasing adrenaline or ignoring the warning signs — it’s about pairing courage with clarity.When you understand what you’re stepping into, surround yourself with the right people, and back your own ability to learn and adapt, risk becomes less of a gamble andmore of a strategic move. The franchisees who consistently progress are the ones who treat bravery as a disciplined practice: they listen to their instincts without being led by fear, they act decisively without rushing, and they invest as much in their personal growth as they do in the business itself. And when those pieces come together, the payoff is far bigger than a stronger bottom line. Every well-judged leap builds resilience, sharpens intuition and reinforces the belief that you can navigate whatever comes next. Progress doesn’t just come from playing it safe— it comes fromknowing which opportunities deserve your confidence, preparing thoughtfully, and stepping forward with intent. The right risks, taken at the right time, don’t just grow a business. They grow the person behind it. BeckyGoodfield, COO, Drama Kids How do you know when to take a risk in your business and when to play it safe? Experts from across the industry tackle the topics concerning you most Drama Kids COO Becky Goodfield shares how franchisees can grow faster — and smarter — by taking the right risks at the right time “The best risks are based on insight, not impulse” 41 WHAT-FRANCHISE.COM Ins ights