What Franchise - Issue 21.2

support helps create a more stable and predictable environment for business growth.” Varied models Crucially, care franchising is not a single model. From residential care homes and domiciliary services to specialist dementia provision and partnerships with local authorities, the sector encompasses a wide range of opportunities, each addressing different needs, but united by long‑term demand and social impact. Prestige Nursing & Care provides personalised, expert home care services that evolve as client needs change. “We anticipate continued growth in complex care at home, including clinical interventions traditionally delivered in hospital settings,” explains managing director Sarah Hughes. “There’s also increasing demand for dementia care and services that enable people to live independently through technology-enabled solutions. Partnerships with healthcare providers and integration with NHS initiatives will create further opportunities for franchisees.” At Caremark, local authority care continues to play a significant role, accounting for around 70–77% of its overall market, with private care making up the remainder. “Commercially, it makes sense for franchisees to be able to access the full market, but it’s also a key differentiator for Care isn’t driven by trends or discretionary spend. It’s shaped by long- term demographic change, rising life expectancy and increasing complexity of need. For franchisees, that creates a rare combination: recurring demand, essential services and meaningful work. It also benefits from strong structural support — established systems, regulation- led standards and growing integration with health and local authority services. As technology adoption accelerates and career pathways strengthen the workforce from within, care is becoming more professional, more scalable and more future-facing than ever before. W H Y C A R E F R A N C H I S I N G L O O K S A T T R A C T I V E R I G H T N O W “This combination of essential demand and structured support helps create a more stable and predictable environment for business growth” 35 WHAT-FRANCHISE.COM Ins ight