What Franchise - Issue 21.2

Fat Phill’s OPERATIONAL SUPPORT This international burger franchise provides a 23-day training programme at a certified training location, which is further supported with online training and a franchisee intranet called Flow™. You’ll be allocated a field support teamwho will help you set up and run operations during the initial months and beyond, meaning you’ll never feel alone. Renue Systems SALES PIPELINE This cleaning franchise sets franchisees up with a pipeline, by building a database of potential hotel customers in their chosen territory and arranging meetings on the franchisee’s behalf as a means to creating revenue from the get-go. Beyond initial onboarding, trainers are available 24/7 and additional on-site training is provided as needed. Captain Fantastic Children’s Entertainment PAYMENT PLAN This children’s party franchise offers a payment plan whereby you pay an initial deposit of £4,995 and the remaining balance is paid in instalments over a two-year period. The aim is to break down financial barriers here. Cello SMELL OF SUCCESS This fragrance shop business is product-dependant, with revenue deriving from ultrasonic diffusers, electric melt burners, oil, wax melts, reed diffusers and more. As a result, the franchise can front the initial stock costs for your new store, so long as you pay back this amount within six months of operating. Boogie Tots HEART OF THE COMMUNITY Boogie Tots offers dance classes for young children in community spaces, schools, nurseries, events, parties and themed workshops. The franchise provides full training, marketing support and resources, giving franchisees everything they need to launch and grow their own vibrant, family-focused business. What UK franchisees want frombrands • Support that shows up, not just signs on: Today’s franchisees are looking for brands that stay close once the deal is done. Strong onboarding, ongoing guidance, and leadership teams that remain visible and engaged have become non-negotiables, especially in a market where it’s easier than ever to see how franchisors really support their networks. • Models built for the real world: One-size-fits-all no longer cuts it. UK franchisees want concepts that can flex to local markets, respond to regional demand, and scale sustainably. With better data and smarter research tools at their fingertips, investors are quick to spot whether a model genuinely works beyond the brochure. • Stories backed by substance: Brand storytelling still matters, but credibility now comes from evidence. Transparent performance data, realistic expectations, and a proven track record are what ultimately build confidence and separate the brands that attract long-term partners from those that don’t. 5% FRANCHISE FAILURE RATES BELOW5% FOR 20 YEARS Franchises undergo rigorous scrutiny and market testing 26 WHAT FRANCHISE Issue 21.2 What ’ s hot for 26 | PARTNER CONTENT