What Franchise Issue 21.1

he UK’s crowded £20 billion fast-food market is ripe for disruption, with consumer demand shifting towards fresh, high- quality ingredients served at speed, without compromise. Enter I’M HUNGRY: a fast- growing Middle Eastern brand that has already secured more than 30 sites across Saudi Arabia. Now, it’s crossing into the UK with a bold proposition: the chance to become the franchisor for your own territory. This is not about running one store – it’s about building an empire. NEW KIND OF OPPORTUNITY What sets I’M HUNGRY apart is not just its menu, but its model. Instead of the traditional route of taking on a single franchise unit, the company is inviting a select group of UK investors to take on exclusive Area Developer Licences. This distinction matters. An Area Developer doesn’t simply operate a store. They take on a strategic role, launching a flagship location while also recruiting, training, and supporting a network of sub-franchisees across their territory. Revenues come from two streams: profits from the investor’s own operations and a share of the fees and royalties generated by sub-franchisees. It’s an approach that positions investors as leaders and brand builders, not just operators. The model is already showing strong results overseas. Its leadership team believes the time is right to replicate that momentum in the UK, where demand for fresh, convenient dining is outpacing many established brands. With a concept proven in one of the most competitive foodservice markets in the world, the brand is confident of carving out a powerful presence in Britain. WHAT MAKES I’M HUNGRY DIFFERENT? In a crowded sector, standing out is crucial. I’M HUNGRY has built its reputation on one principle: freshness. With no preservatives or hydrogenated oils, the food appeals to consumers who want convenience without guilt. That means 100% fresh, never-frozen meat, locally- sourced produce, and a menu designed to cater to every time of day. From burgers and fried chicken to wraps, salads, and indulgent milkshakes, the offer is both broad and craveable. THE INVESTMENT CASE This opportunity represents not just a business, but the foundation of a multi-million- pound enterprise. Financial projections suggest a flagship location can achieve breakeven within two to three years, with annual revenues from year three onwards of more than £1.7 million. Earnings potential is considerably higher once network growth is factored in, thanks to the dual revenue model. LEAD THE REVOLUTION I’M HUNGRY is seeking experienced entrepreneurs or established business leaders with the capital, strategic ability, and appetite to build something significant. This is not a role for the passive investor. Candidates will need proven commercial acumen, leadership skills, and the financial capacity to fund both the licence fee and their flagship store. In return, the brand provides comprehensive support. This includes training at its headquarters in Jeddah, operational and marketing resources, and supply chain expertise. The system has already been tested and refined in international markets, giving UK developers a clear blueprint for success. With territories strictly limited, the opportunity to secure first-mover advantage is unlikely to remain open for long. Contact the dedicated franchise team to schedule a confidential, in-depth consultation: 0808 281 4727 hello@thefranchiseconsultant.co.uk T Established: 2016 Number of outlets worldwide: 30+ Locations of units: Saudi Arabia FRANCH I SE OVERV I EW I’MHUNGRY: Bring a fresh fast-food revolution to theUK This exciting international success story is inviting capable investors not to buy a franchise, but to build a kingdom F O R F U R T H E R I N F O R M A T I O N F O O D & D R I N K Investment range: £600,000 - £750,000 80 WHAT FRANCHISE Issue 21.1 Behind the Brand | PARTNER CONTENT I ’M HUNGRY