What Franchise Issue 21.1

For Jason Priestley, star of 90s hit show Beverly Hills 90210, and his wife Naomi, former Hollywood make-up artist, a shared passion for Pilates led them to launch a Studio Pilates studio. “We’ve always believed in the power of movement to transform lives – especially after personal experiences with back injuries,” explains Naomi. “Jason broke his back in an accident in 2002, and I’ve dealt with my own ongoing back issues too. Stepping into entrepreneurship gave us both the freedom to build something meaningful, on our own terms.” Co-founder and CEO JadeWinter adds, “It’s incredibly special to welcome Naomi and Jason to the Studio Pilates International family. They are the type of franchisees who raise the bar, and I know they’re going to inspire others, both future clients and future franchise partners.” Why open a Studio Pilates International in Nashville? Jason: We fell in love with the method – it’s efficient, results-driven, and accessible to all levels. It’s Pilates for everyone! Nashville felt like the perfect fit: vibrant, growing, and we wanted something to root us as here. The timing aligned with our desire to build something meaningful that merges fitness, community, and lifestyle. How did your experiences with Studio Pilates International win you over? Naomi: The workout is next level – scientifically backed, incredibly structured, and accessible without sacrificing challenge. But what truly won us over was the vibe: warm, empowering, and globally consistent. You walk in and feel supported from day one, whether you’re a beginner or a fitness pro. What’s it like going into business as a couple? Jason: I just turn up for classes and let Naomi do the rest! Naomi: Ha! Not true – but close. In all seriousness, it’s been a wild but rewarding ride.We’ve learned how to divide and conquer based on our strengths. There’s definitely a learning curve when your personal and professional lives overlap, but we’ve found our rhythm. We check in often, support each other’s blind spots, and have a shared vision that keeps us aligned – even when things get chaotic. What do you each bring to the business that the other doesn’t? Naomi: I’m definitely the worrier – I’m always thinking 10 steps ahead, checking details, and making sure we’re prepared for every scenario. I bring the energy and creative hustle, and Jason brings the grounded presence that keeps us moving forward with clarity. Jason: I try to be a little more steady in my view of the business. Together, we balance each other out. What surprised you most about the franchising world? Naomi: “We were genuinely surprised by how much support and structure there is. It’s not just about opening a business – it’s about joining a community with proven systems, mentorship, and a shared mission. You’re never alone. One of the best parts has been connecting with other Studio Pilates franchisees – fellow business owners who get it, who’ve been through it, and who are always willing to offer advice or encouragement. It truly feels like a team. Biggest business pet peeve? Jason: Unnecessary meetings Dream client? Naomi: Someone who’s never done Pilates and leaves obsessed Most-used phrase? Naomi: Let’s pull out the calendar Reformer workout soundtrack that never fails? Jason: A throwback 90s remix, clearly! QUICK-F IRE QUEST IONS The Hollywood couple bring star power and purpose to franchising with the launch of their Studio Pilates in Sylvan Park, Nashville Jason Priestley &Naomi Lowde-Priestley 11 WHAT-FRANCHISE.COM Interview