What-Franchise-Issue-20.3

hat started out as a food stall in Preston in 1955 has become one of the UK’s most exciting quick- service franchises. When the Nelson family took over the city’s iconic hot potato tram in 2020, they modernised it for a new generation. By 2023, Spud Bros went viral on TikTok, leading to a partnership with marketing agencyWe Create Popular and established multi-brand franchisor Taster. In 2024, the first Spud Bros Express store launched in Soho, and in 2025, the brand is expanding nationwide. PROVEN, HIGH-GROWTH BUSINESS Spud Bros Express is more than a restaurant – it’s a movement. With over five million social media followers and 30 million weekly TikTok views, the brand drives demand before a store even opens. The Soho location alone sees 300+ daily takeaway orders and has baked 1–2 tonnes of potatoes weekly since launch. The model is built for rapid execution, offering a high-demand product with low operational complexity and multi-channel revenue streams. WHY INVEST IN SPUD BROS EXPRESS? At Spud Bros, the mission is simple: Spread Joy with Every Spud. • Great Food – Premium ingredients, endless flavour combinations, and a menu that keeps customers coming back. • Good Vibes – A fun, welcoming atmosphere designed for everyone. • Giving Back – Community-driven initiatives that make a difference. Spud Bros Express offers a proven business model with simple operations, minimal food waste, and strong unit economics. No extraction is required, making locations flexible, from takeaway spots to fast-casual dining. Franchisees receive comprehensive support, including training, supply chain assistance, and marketing.Jacket potatoes are an untapped opportunity in fast-casual dining, and Spud Bros has a built-in customer base, turning viral marketing into real sales. Spud Bros Express provides a comprehensive training programme, covering everything from operations to marketing, and franchisees benefit from ongoing support in supply chain management, branding, and customer engagement. With a proven, scalable business model, Spud Bros Express offers the potential for strong financial returns and career growth for motivated, hands-on leaders who are passionate about delivering great food and customer experiences. Hospitality experience is a plus, but dedication to maintaining brand standards and a strong work ethic are the key qualities sought. Total setup costs ranging from £60,000 to £100,000, including the franchise fee. A 6% royalty fee and 4% marketing contribution apply, with break- even expected within 12 to 24 months. Franchisees manage daily operations, ensure food quality, and engage with a loyal customer base. The streamlined halal menu and lack of heavy cooking equipment make running a store efficient and rewarding. The fast-casual dining revolution is here – join Spud Bros Express today! Jual Ahmed [email protected] W Established: 2024 Number of outlets: 2 + 10 in development Locations: UK Total Investment: £60,000-£100,000 FRANCH I SE OVERV I EW Minimum required capital: £60,000 Afranchisemodel built for the digital age Spud Bros Express has grown from a beloved legacy brand into a social media sensation. Now it’s building on its viral momentum F O R F U R T H E R I N F O R M A T I O N F O O D & D R I N K 80 WHAT FRANCHISE Issue 20.3 Behind the Brand | PARTNER CONTENT SPUD BROS EXPRESS