What-Franchise-Issue-20.3

Total investment: £23,975+VAT Established: 1984 Number of outlets: 70 Location of units: UK sk Jonathan Holden, COO of Molly Maid UK, what his key job at the UK’s number one cleaning franchise in the Elite 100 is, and he doesn’t hesitate. “Helping Franchisees to better manage and grow their business. It’s embedded in our culture and is the basis for everything that we do.” And with their eye-popping sales growth results it’s evident that this philosophy is working. Since December 2020 the company has been on a rocket ship of growth, having increased its average weekly turnover by an astounding 60%, with many franchisees achieving even higher rates of growth. STAGGERING SALES In 2024 the most well-known and highest-ranked domestic cleaning franchise in the Elite 100, recorded another year of record sales, led by their top growth franchisees. The top 10 growth franchisees in the company recorded sales growth of just over £75,000 in the year (a 15% increase over 2023) with their top sales growth franchisee achieving sales growth of £119,000 (an impressive 26% increase). It’s no surprise that with the combination of the most well-known brand in the industry, award-winning business system and the highest investment in marketing and advertising to help franchisees grow their businesses, Molly Maid continues to lead the way in the high growth domestic cleaning industry. With the average annual turnover for established franchisees now standing at £343,400 and their top 10 at £682,300, the profit generated from a Molly Maid business has never been greater. As well as supporting franchisees to grow sales, ensuring strong profits are achieved is essential to keeping franchisees motivated in this long-term partnership. FRANCHISEE SUPPORT Of course, the imminent changes announced by the Government, including the Employers’ National Insurance tax hikes arriving in April, will pose a risk to both profitability and productivity for many businesses. However, as Holden explains, “Just the same as coming out of COVID, we always find a strategy to make our business stronger when faced with unexpected factors in the external environment. We’ve had a laser-like focus since the Government announcement, ensuring we can guide franchisees through these changes to protect their profitability and business value both now and in the future. We’ve designed a strategy, having gained input from a group of franchisees, to first understand the impact of the change to our business, and together we’ve developed actions to implement in the first three months of the year to be ready and strengthen our business once again. This is the same proactive approach we took when we successfully navigated the challenges of COVID and as the performance results above testify, we have been extremely successful on the back of that. This time will be no different.” This high level of franchisee support has not gone unnoticed, with Molly Maid recently securing their fifth consecutiveWorkbuzz Franchisee satisfaction award following independently gained feedback from their franchisees. A FRANCH I SE OVERV I EW Riding a wave of growth C L E A N I N G S E R V I C E S “Since December 2020, Molly Maid has been on a rocket ship of growth” AaronWatson, director of franchise development, and the top three sales growth leaders for Molly Maid in 2024: JulieWard, Braintree; Gill and Rob Dawson, Burton upon Trent & Derby, and Gabi Boi, Chesterfield. Molly Maid franchise owners are enjoying record sales thanks to the brand’s proactive response to market shifts Minimum required capital: £7,000 +VAT F O R F U R T H E R I N F O R M A T I O N Aaron Watson [email protected] 01628 583765 73 WHAT-FRANCHISE.COM MOLLY MAID Behind the Brand | PARTNER CONTENT