What-Franchise-Issue-20.3

nap Fitness has had a record- breaking year in the UK & Ireland. What factors are driving momentum? I think it’s a combination of a lot of things but predominantly, it’s our Support Office team, franchisees and club teams all pulling in the same direction. We’ve learned so much from our time operating in the UK & Ireland and we have a product and model that really stands out in the marketplace, as well as a clear vision for the future. Our Support Office team has specialists across a wide range of areas to enable franchisees to own a successful gym, regardless of their experience or background. Reaching the 100-gymmilestone is a big achievement. What’s the secret? We’re relentlessly ambitious – my vision for Snap Fitness is to become the preferred fitness partner throughout the EMEA region, with a network of thriving clubs that cater to a wide demographic. A lot of data and mapping goes into selecting the ideal sites for our new club openings. Only if it reaches a certain score threshold will we put it forward to our franchisees. A significant amount of our openings in 2024 have been on retail parks which tick a lot of boxes with large, open-plan buildings, free parking up to the front door and in destinations where there’s already popular retailers. The approach is working; our new locations in 2024 opened with 44% more members than those in 2023. What makes Snap Fitness such an attractive brand with franchisees? To put it simply; we’ve created a model that our franchisees trust and allows them to enjoy a healthy return on investment. Year-on-year, our gyms are opening with more members than ever before and our franchisees want to continue growing with us, confident that we’re future proofing their investment. We’ve created a culture where franchisees feel incredibly valued. As we own the master franchise for the UK & Ireland, we can be very agile with our approach and our franchises are able to directly contribute ideas and help shape the future of the business. What advice would you give to someone considering a Snap Fitness franchise? Many people are surprised that you don’t need any fitness industry experience to become a gym owner. Over 75% of our current franchisees had no fitness experience prior to investing and thanks to the model and the support of our team, have been able to capitalise on the industry. We encourage potential franchisees to independently visit our locations to get an authentic view of what it’s like to be a gym owner and the support that they receive. You’ll also get an insight into some of the incredible communities that have been created within the four walls of our gyms. We also run monthly Virtual Discovery Calls where you can meet members of our operations and marketing teams. These are great to join to see the level of support on offer. Vaughan Maiden [email protected] +447984 339 354 S Established: 2003 Number of outlets (UK): 104 Locations of units: Nationwide Total Investment: £650,000-£900,000 FRANCH I SE OVERV I EW Raising the bar for franchisees H E A L T H & F I T N E S S Snap Fitness is driving record growth by prioritising franchisee success, says Kevin Yates, CEO of Lift Brands EMEA F O R F U R T H E R I N F O R M A T I O N Minimum required capital: £200,000- £250,000 72 WHAT FRANCHISE Issue 20.3 Behind the Brand | PARTNER CONTENT SNAP FITNESS