What-Franchise-Issue-20.3

SIAN PRICE Franchisee for active Marketing Franchise I’ve run my own marketing agency for over four years, building a strong reputation and a loyal client base. However, as my business grew, I realised that to scale effectively I needed the right support and infrastructure. That’s why, in December 2024, I joined activ Marketing Franchise as the first partner under their brand-new Online Marketing Agency Franchise (OMAF) model. This decision allowed me to elevate my business by leveraging activ’s resources, expertise, and established systems to accelerate my growth and provide greater value to my clients, while maintaining the personal approach my clients value. Within just four weeks, I secured a client I never could have landed on my own. The potential first- year revenue from that single client is ten times what I could have handled independently. More importantly, activ’s model allows me to offer a broader range of services through the full agency team at head office, giving my clients greater confidence in my ability to deliver high-quality results. This is just the beginning of my journey, and I’m already working on proposals for new clients. The difference now is that I can say ‘yes’ to bigger opportunities without worrying about whether I have the capacity to deliver. The ability to tap into activ’s expertise means I’m no longer limited by time constraints or the need to hire and train staff myself. Instead, I can focus on what I do best – building relationships, securing new business, and delivering real value to my clients. B2B franchising offers a unique opportunity for professionals like me to leverage our expertise while benefiting from a proven model. Unlike traditional consumer-focused franchises, B2B services – such as marketing, accountancy, and HR – rely on long-term client relationships, high-value contracts, and repeat business. This creates a more stable revenue stream and allows for sustainable growth. As active Marketing Franchise’s CEO Katie Bullen says: “B2B franchising allows professionals to scale faster and with more confidence than if they were going it alone. It’s not just about financial growth – it’s about providing a better service to clients by leveraging the systems, training, and brand trust that come with a franchise.” Another advantage of franchising is the support network.While I still run my own business, I now have access to a team of like-minded franchisee marketers, who are on the same journey as me. Whether it’s sharing insights, discussing industry trends, or learning from each other’s experiences, this network has been invaluable. Running a business can be isolating, but with activ, I never feel like I’m doing it alone. My success so far is a testament to activ’s model, which provides franchise partners with in-depth training, monthly marketing plans, and the backing of a full team to deliver work profitably. I’ve secured clients through a mix of networking, referrals, and digital marketing, demonstrating just how flexible and scalable this business really is. What surprised me most was how quickly I established myself. Having the activ team behind me meant I didn’t have to figure out how to deliver the project while juggling my existing clients. Instead, I could focus on achieving great results for my new customer. The ability to offer a full suite of marketing services – without needing to hire an in-house team – has allowed me to pitch to larger businesses and take on more ambitious projects with confidence. For professionals considering franchising, my journey proves that the right B2B franchise can offer financial success, career independence, and a business model built for long-term growth. As the demand for outsourced services rises, more people are discovering that franchising is a powerful route to business ownership in professional services. With activ, I still feel like I’m running my own business, but with the kind of support that makes real growth possible. “With activ, I still feel like I’m running my own business, but with the kind of support that makes real growth possible” As an activ Marketing Franchise partner, Sian has grown her digital marketing business with the backing of a proven system and expert services while maintaining a personal touch with clients. Joining the Online Marketing Agency Franchise (OMAF) model has enabled Sian to scale her agency, access a full-service team, and win high-value clients she couldn’t have reached alone. 60 WHAT FRANCHISE Issue 20.3