What-Franchise-Issue-20.3

Ambition, determination and resilience are key characteristics of successful franchisees. Running a franchise can be incredibly exciting and fulfilling. But it can also mean huge amounts of hard work, and it isn’t always plain sailing. You must be prepared to put in the hard graft to reap the rewards. It’s essential to be clear on your vision before you embark on your franchise journey. What does success look like, and howwill you get there? Being organised and able to delegate are also critical skills. Franchisors will set guidelines for branding, reporting, and other processes that they expect you to follow. Outsourcing can enable you to focus on what you do best whilst ensuring the different elements of running your franchise are complete. You don’t have to be an expert in everything, but you need to know your own strengths and be willing to empower others to manage other areas of the franchise when required. Franchising can offer the best of both worlds – the freedom to run your own business and the support of an established brand. If you can embrace your inner entrepreneur whilst being inspired by the experience of your franchisor, you will enjoy a successful franchise career. Rebecca Newenham, consultant, Ashtons Franchise Consulting ARE THERE ANY PERSONALITY TRAITS OR EXPERIENCES THATMAKE A FRANCHISEE MORE LIKELY TO SUCCEED? Are there any sectors in franchising with untapped opportunities? Certain sectors, such as cleaning, food, home- based or mobile services, and events-related franchises, remain underrepresented despite their strong market potential. One key reason is the perception that these industries have lower profit margins or require intensive labour, deterring some franchise investors. However, these sectors offer untapped opportunities due to their consistent demand, scalability, and relatively low startup costs. Cleaning services, for example, are essential across residential, commercial, and specialised niches like medical or post-construction cleaning.With increasing hygiene awareness, there is ample space for innovative, tech-driven cleaning franchises. Similarly, home-based mobile businesses – ranging from pet grooming to personal training – allow entrepreneurs to operate with minimal overheads while offering convenience to consumers. In the food industry, while major fast-food brands dominate, niche food franchises such as health-conscious meal prep, speciality coffee, or plant-based options – remain relatively unexplored.With shifting consumer preferences, these could be game-changers. Events-related franchises, including party planning, corporate events, and equipment rentals, also hold significant potential as people seek professional, hassle-free event solutions. By addressing gaps in branding, operational efficiency, and marketing, these sectors could flourish in the franchise space. Entrepreneurs willing to innovate and adapt to evolving consumer trends will find lucrative opportunities in these underrepresented industries. Richard Pakey, MD and co-owner, Lime Licensing Group “You don't have to be an expert in everything, but you do need to know your own strengths” P R E D I C T I N G S U C C E S S 46 WHAT FRANCHISE Issue 20.3