What-Franchise-Issue-20.1

hat’s On In is a platform for people hoping to find out what’s going on in their town, city, or holiday location. It’s franchise borne from a perceived a gap in the market. “It was simple, we know the UK online advertising market is worth £189 million and we saw the market was wide open,” says Dani Smith, managing director. “I needed to make sure our web platformwas user friendly for the advertisers and that we could offer any business a free sales web page. 82% of UK businesses have no website, so we needed to address this with a free web page for every advertiser. “We also wanted to make our franchise available to anyone and that’s why we priced it at £798. The return on investment is amazing. We also offer an interest-free finance package and payment over three to six months.” THREE FRANCHISE PACKAGES What’s On In offers three types of franchise models. These include a single franchise postcode, a master franchise covering UK or global, and a corporate franchise covering Europe and global. FLEXIBLE OPPORTUNITY A typical What’s On In website provides franchisees with three revenue streams: income frommain businesses, income from tradesman, and income from affiliates (which earns up to 70% commission). Bookings are completed online via the website and payment is made within three minutes direct to the franchisee’s PayPal account, which creates fast cash flow. A franchisee needs no technical knowledge, as all adverts are loaded to the website via theWhat’s On In support team. OPTIONAL 50-50 SYSTEM What’s On In has an optional 50-50 system, whereby you have a commission-only salesperson building your postcode area for you. This model offers requires less commitment which makes it ideal for someone with an existing business or job who wants a ‘hands-off franchise’. Potential monthly incomes range between £5,000-£20,000 and franchisees receive a fully exclusive postcode area to operate in. The exclusive online franchise members’ area also provides franchisee support as well as access to tips, advice, and training tools. LOW-COST ENTRY Dani believes What’s On In offers the perfect low cost entry into the franchise arena, with new opportunities continuously added throughout the UK. Ultimately, the online advertising franchise is looking to find those who see the value in providing high visibility, full tracking, and low costs adverts. F O R F U R T H E R I N F O R M A T I O N Dani Smith sales@whatsoningroup.com +44 7860 833822 W Established: 2018 Number of outlets: 208 worldwide Locations of units: UK, Spain, Thailand, USA, Europe Total Investment: £798 FRANCH I SE OVERV I EW What’s On In MD Dani Smith Why advertising services generate revenue M A R K E T I N G & C O MM U N I C A T I O N S Minimum required capital: £798 Dani Smith, MD at the online advertising franchise, outlines the low-cost business model behind the brand’s success “We offer an interest- free finance package and payment over 3-6 months” 74 WHAT FRANCHISE Issue 20.1 Behind the Brand | PARTNER CONTENT WHAT’S ON IN