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David agreed to the offer, intrigued by gaining access to coaching and business strategies. From the beginning, David recognised Roger possessed first-hand business experience alongside the coaching system he used. This practical approach impressed David, leading him to continue working with Roger beyond the initial funded business coaching sessions. In the early days, the coaching focused on one- to-one sessions with David. He was leading the business through acquisitions and growth including the expansion of its franchise network, with every responsibility ultimately falling to him. Roger explained the importance of surrounding yourself with a high-performing team and, within two years, the coaching expanded to include Premier Education’s directors, aiming to transfer knowledge, skills and responsibilities fromDavid to a team of senior leaders. Amy Burdett, joined as head of HR and facilities and part of the senior leadership team. “I received coaching from Roger on business and strategic planning,” she says. “Through the coaching process, I gained a deeper understanding of key performance indicators and financial management, enabling me to exercise greater control over my department’s growth. It’s been a game changer.” LONG LASTING RESULTS Over a decade, Premier Education has faced significant challenges, including Covid-19 and other typical operational obstacles. However, one constant positive factor has been Roger and the coaching he provides with his ActionCOACH business. “Through Roger’s coaching since January 2015, Premier Education experienced substantial growth with revenues more than doubling and by employing key tools developed by Roger, our team remain focused and efficient,” says David. “The coaching not only impacted the organisation’s performance but also transformed our culture, creating a more enjoyable and harmonious work environment.” In April 2023, Premier Education’s efforts were recognised when they won the ‘Best Company Culture’ award at the BizX Awards. The impact of Roger’s strategies had not been limited to the central team - coaching methodologies and business strategies were rolled out across the Premier Education franchise network comprising 50+ businesses. Franchisees, with turnovers ranging from £200,000 to £2 million, experienced increased efficiency, positive revenue growth, and improved business management. “Without the support of our Action Coach, Roger, over these years, I’m sure we’d have grown as a business, but I don’t think we’d have achieved the same outstanding progress as we have,” says David. “Looking to the future, we’ve set ambitious growth targets, aiming to double our revenue across our network of over 1,000 people working in schools every day over the next three years. Our franchisees also have ambitious targets of 25% growth annually for the next three years, which would result in significant revenue transformation for Premier Education Group and our franchisees’ individual businesses.” Roger has now become a non-executive director for the group, solidifying his role in advising the organisation. Moreover, with the recent acquisition of the Sweaty Mama franchise, Roger’s expertise are crucial in integrating the brand into Premier Education’s established working practices and team culture. “Roger’s coaching has had a profound impact on me both personally and professionally,” adds David. “The ‘rhythm of the business’- a concept introduced by Roger - greatly improved my work-life balance and reduced work-related stress. This positive change extended to all our employees, ultimately shaping our culture. Today, Premier Education thrives due in part to the rhythm being ingrained into our operations, providing employees with the time and space to commit to culture practices that contribute to the company’s overall success.” ROGER’S PERSPECTIVE Roger believes Premier Education coaching journey has been transformative. “Through being open and responsive to coaching, they’ve experienced substantial growth, increased efficiency, and seen a positive impact on the franchise network’s businesses,” he says. “Coaching has not only benefited the organisation financially but also improved the overall work culture and employee satisfaction. Premier Education is poised for further growth and success in the future – I look forward to being part of the team.” “By month four, I could take money out of the business to pay myself, by month 18, I had a very secure, stable business” F O R F U R T H E R I N F O R M A T I O N Fiona Corallini freedom@actioncoach.com +44 (0)7751 686 9905 franchise.actioncoach.co.uk FRANCH I SE OVERV I EW Established: 1993 Location of units: UK Total investment: £90,000 69 WHAT-FRANCHISE.COM ACTION COACH
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