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What’s the best time for B2B franchises to post on LinkedIn? For B2B businesses, the optimal times to post on LinkedIn are before work, during lunch breaks, and after the evening commute as these periods align well with the typical professional schedule. The key is to post when your target audience is most active on LinkedIn, ensuring maximum engagement. Generally, it’s best to avoid posting during evenings and weekends as most LinkedIn users are less engaged during these times due to personal commitments and downtime. Instead, focus on posting during standard working hours (typically between 9 a.m. and 5 p.m.) when LinkedIn users are more likely to be actively browsing the platform. Wednesdays consistently prove to be the most effective day for posting in the B2B sector, significantly boosting engagement and visibility. LauraWitte, social media manager, at Carnsight Communications It does vary depending on the dogs we have in the group, some like to plod, some stop to sniff everything and some like a good hike but on average I'd say we cover 10-12 miles a day. The majority of walks we do are one hour group walks, and on average we do four walks per day (with four dogs maximum). The routes differ depending on the dogs we have in the group and they last dog we pick up – we try to walk close to where the last dog lives to cut down on travel times. We use local parks, fields, and woodlands and try to avoid plodding the streets as it’s not interesting or engaging for the dogs (or us!) Michelle Hughes, founder ofWet Nose WaggyTail HOWFAR DOES A DOG WALKING FRANCHISEEWALK? HOWDO I ENSURE I HAVE A PENSION AS A FRANCHISEE? A franchisee might be able to leverage the brands, trademarks and supply chains of larger firms, but as independent business owners, theywill effectively need to take their pensions into their own hands. And it is crucial they engage with this, for themselves and their employees – financially preparing for retirement as early as possible is the best way to achieve the outcomes you want, and being aware of the options available to you is a key part of this. One option is to set up a Small Self Administered Scheme (SSAS). These pension schemes come with potential tax exemptions, allowing a business to lend money and make investments from the funds in the pension pot. Alternatively, franchisees could consider a self-investment personal pension (SIPP), which allows them to choose their own pension provider and invest the amount they wish into their pension pot. Ultimately, the right decision will depend on the individual franchisee; both in terms of their financial situation and the franchise business they own or manage. Speaking to an independent financial advisor (IFA) can help guide franchisees through their options, giving them a comprehensive understanding of what might be best for them. Lily Megson, policy director at My Pension Expert C U R I O U S Q U E S T I O N 47 WHAT-FRANCHISE.COM Ins ights