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In 2022, just over 20% of all new companies in the UK were female-led, according to parliament research. Meanwhile in 2023, the gender pay gap was very much present, reported by ONS at 7.7%. Here, we speak to women who’ve used a franchising model to forge a successful path in business, while gaining more autonomy over their careers. They share their challenges, wins, and best practices for entrepreneurs hoping to follow in their footsteps. We are WOMEN IN FRANCHISING WHAT-FRANCHISE.COM 41 INS IGHT