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husband who wanted to learn. The incorporation of multiple family members within language learning not only opens greater revenue opportunity but creates a better possibility of immersion – a technique that both El Recreo and Olé Spanish have supported by offering summer camps and trips. These events mean franchisees can sell big ticket trips and teaching sessions, while offering children and adults a cultural experience that will massively greaten their language proficiency in the process. Megan Haycock, franchisee at Language for Fun, similarly offers these Spanish language excursions and has also seen first-hand how language learning techniques vary between different age brackets. She initially worked as a Spanish language tutor after moving back from Spain where she’d previously taught English. In this time, she has taught both children and adults, but when she decided to finally open her own business under a franchise brand she opted to focus on teaching students 18+, although she still teaches child classes for another franchisee in the area. “Looking at it financially, it was going to pay off more to teach adults because I could charge them more,” she explains. “I think there’s people who are willing to pay a bit more as well to learn a language.” Megan’s Language for Fun franchise in Sandbach and Holmes Chapel runs classes from various venues across the local area, including coffee shops and a Cuban restaurant. “You’ve got adults who are putting their own money into this, therefore will do Spain they speak Spanish, but we have 21 Spanish speaking countries,” says Milena. “We want to bring culture and traditions from these countries as well as have traditional songs from these countries.” As result, children are exposed to vocabulary from a broader range of countries such as Venezuela, Puerto Rica, and Columbia (Milena’s homeland). It’s this sense of inclusivity which has curated a community of attendees, some of whom have Spanish-speaking family members and others who simply want to learn. “We try to get all the family involved and we have different resources to help all the family as well,” says Milena. She recognised the importance of offering a tutoring services that extended across multiple age ranges, including adults, after she began teaching her daughter Spanish, while also supporting her Polish WHAT-FRANCHISE.COM 19